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3 Idols Defining Korea’s Current Beauty Standards: BLACKPINK’s Jennie, IU, and “This Person”

3 Idols Defining Korea’s Current Beauty Standards: BLACKPINK’s Jennie, IU, and “This Person”

Idols and actresses have a significant influence on societal beauty standards. Fans eagerly follow their style and image. Recently, Korean netizens identified three female idols who define and solidify these standards in South Korea. Amid a “sea” of beauties in the entertainment world over the generations, only IUJennie (BLACKPINK), and Jang Won Young (IVE) were named. Each represents a unique standard, and they have become the beauty benchmarks that many aspire to in Korea. When people think of a beautiful Korean woman’s physical traits, these names come to mind.

IU

IU is the representative beauty of K-pop’s second generation. Known as the “Nation’s Little Sister,” she’s celebrated for her fair skin, delicate, gentle, and feminine features. When it comes to beauty with an elegant aura, IU is the most mentioned name and a standard young Koreans aspire to.

According to Korean netizens, IU embodies traditional Korean beauty with her radiant, fair skin and delicate features, while her gentle and sweet image is something many aim to emulate.

BLACKPINK’s Jennie

In contrast to IU, Jennie represents modern, bold, and chic beauty. While she doesn’t have the traditional “golden ratio” face, Jennie possesses a unique charm that stands out in K-pop. She’s a fashion icon and K-pop’s “trendsetter,” with everything she wears easily becoming a trend. Her “hanger shoulders” and alluring figure have caused a sensation not just in Korea but across Asia. Her shoulders, in particular, became a beauty standard many aspired to.

IVE’s Jang Wonyoung

Born in 2004, Jang Won Young is the beauty representative of K-pop’s fourth generation. The idol boasts both princess-like beauty and a model-esque physique. She even had to edit her photos to make her legs look shorter. Her doll-like beauty and radiant makeup are currently the hottest trends in Korea.