Following last week, Kim Ji-won maintained the top spot for two consecutive weeks, with a popularity share of 9.4%, slightly ahead of Kim Soo-hyun’s 9.0%.
This is according to the results of the third week of March released by Good Data Corporation, a specialized K-content competitiveness research institution. The survey included actors appearing in TV dramas, OTT original dramas and various programs that are being broadcast, released or scheduled to be released from March 18th to 24th.
With the active participation of Kim Ji-won and Kim Soo-hyun, the drama “Queen of Tears” has shown a rapid increase in popularity since its first broadcast. For three consecutive weeks, it topped not only the TV-OTT drama cast popularity category but also the drama and non-drama integrated category. The popularity score of “Queen of Tears” in the third week of March, totaling 63,000 points, is the highest popularity score calculated in one week since 2023.
Furthermore, “Queen of Tears” took the top spot in all 15 categories announced weekly through popularity and search response surveys by Good Data Corporation. In addition to leading the TV-OTT integrated popularity category, it also ranked first in four popularity categories: news (press response), VON (netizen posts and comments response), video (video clip views response) and SNS (Twitter response). The TV-OTT search response survey included searches from males, females and all age groups from teenagers to those in their 50s, all showing the highest search interest in “Queen of Tears”.
Cha Eun-woo, who ranked third in cast popularity, along with Kim Nam-joo, who ranked 8th in cast popularity, placed MBC’s “Wonderful World” in 3rd place following last week. Jeon Jong-seo and Moon Sang-min, who respectively ranked fourth and fifth in cast popularity, placed tvN’s “Wedding Impossible” in 4th place.
From sixth to tenth place in cast popularity are Ahn Bo-hyun (“Flex X Cop”), Jang Da-ah (“Pyramid Game”), Kim Nam-joo (“Wonderful World”), Kim Ha-neul (“Nothing Uncovered”) and Kim Ji-yeon (“Pyramid Game”).
The popularity survey to select the most competitive program of the week analyzes program-related information and netizen reactions from news articles, VON (Voice of Netizen), videos (video clips) and SNS. Among the collected data, irrelevant information about programs and abusive information intentionally raising popularity scores are filtered out to accurately analyze the competitiveness of programs, with an accuracy rate of over 97%.
