Nongshim’s stock price rose for the fourth consecutive day due to the influence of BLACKPINK member Jennie.
On the 10th (local time), Jennie appeared on the popular North American talk show “The Jennifer Hudson Show” and introduced Korean snacks by promoting her first solo album “Ruby.”
Jennie mentioned “banana kick” directly, saying, “It was my favorite snack when I was young.”
She added, “It tastes like banana, but it’s an unexpected taste.” Jennie’s remarks drew explosive responses from consumers around the world on social media.
Since then, as “banana kick,” “whale rice,” and “shrimp crackers” mentioned by Jennie have emerged as global trends, Nongshim posted a witty post personifying “banana kick” and “shrimp crackers” on its official SNS on the 19th.
In the post, the “Banana Kick” character boasted, “I got my solo shot for 5 seconds thanks to Jennie.” Netizens who saw this commented, “My favorite snack is Banana Kick,” “Banana Kick♥,” “Walkl Banana Kick,” “Jennie’s favorite snack is Banana Kick,” “I’m going to Rose’s one-pick spicy shrimp cracker,” and “I’ve been eating well for 28 years.”
Banana Kick, launched in 1978, is a representative snack of Nongshim that allows you to eat sweet bananas in one bite. In the past, it was very popular because only a limited amount of bananas could be imported, making them easy for anyone to eat, which was considered a very precious fruit.
At that time, the price of a banana reached 100 won, double the price of 50 won, which was the bus fare.
“Banana Kick” is a combination of the savory and sweet taste of corn-based corn snacks. It also has a banana scent that melts as soon as you put it in your mouth and spreads all over your mouth.
Meanwhile, Jennie’s solo album “Ruby” is drawing keen attention. It became the first female K-pop solo artist to reach the top nine on the U.S. Apple Music’s “Top Album” chart, and the title song also rose to the seventh place on Spotify’s “Daily Top Song Global.”
It also set a new record on the Billboard ‘HOT 100’ chart.
According to the latest chart released by the U.S. music media Billboard on the 18th (local time), the title song “Like Jennie” of “Ruby” ranked 83rd on “Hot 100” and the track “Handle Bath” sung with Dua Lipa ranked 80th. On top of that, the pre-released single “Extrael” (featuring Deutsche) re-entered 99th place, and three songs were placed on the “Hot 100” at the same time.
This is the first time that a K-pop female solo artist has entered the “Hot 100” at the same time.
