According to the latest big data analysis conducted by the Korean Business Research Institute, in the March 2025’s Idol Individual Brand Reputation Rankings, BIGBANG’s G-Dragon ranked first, followed by IVE’s Jang Wonyoung in second place and BLACKPINK’s Jennie in third place.
The institute analyzed 150,404,487 pieces of idol individual brand big data collected from February 25, 2025, to March 25, 2025. These data points were used to measure consumer participation, media presence, communication, and community indices. Compared to February’s dataset of 125,141,674, this represents a 20.19% increase.
Brand reputation rankings are determined based on consumer online behavior, analyzing positive and negative evaluations, media interest, consumer participation, and interaction levels. The rankings also include monitoring from brand reputation editors and risk assessments.
G-Dragon, who ranked first, recorded a brand reputation index of 7,078,959, marking a 67.81% increase from February’s index of 4,218,541. His index consisted of a participation score of 1,547,364, a media score of 1,696,220, a communication score of 1,590,160, and a community score of 2,245,215.
In second place, Jang Wonyoung’s brand reputation index was 5,959,953, which represents a 31.66% decrease from February’s 8,720,413. Her index included a participation score of 903,828, a media score of 946,292, a communication score of 1,839,213, and a community score of 2,270,620.
Jennie ranked third with a brand reputation index of 5,878,107, showing a 2.70% decrease from her February score of 6,041,269. Her index consisted of a participation score of 942,850, a media score of 1,053,149, a communication score of 1,424,762, and a community score of 2,457,346.
Koo Chang-hwan, director of the Korean Business Research Institute, stated, that regarding link analysis, the keywords associated with G-Dragon were “reveal”, “solid”, and “exhibit”, while the top keywords in text analysis were “Too Bad”, “World Tour”, and “Übermensch”, and the positive sentiment ratio was 91.89%.”
Meanwhile, the top 30 rankings for March 2025 include BIGBANG’s G-Dragon, IVE’s Jang Wonyoung, BLACKPINK’s Jennie, BLACKPINK’s Rosé, aespa’s Karina, ASTRO’s Cha Eunwoo, BTS’s Jimin, BTS’s Jungkook, BTS’s J-Hope, BTS’s Jin, IVE’s Ahn Yujin, BLACKPINK’s Jisoo, BTS’s V, BLACKPINK’s Lisa, aespa’s Winter, former Wanna One’s Hwang Minhyun, BTS’s RM, former Wanna One’s Kang Daniel, IVE’s Rei, SHINee’s Key, THE BOYZ’s Juyeon, Red Velvet’s Irene, Red Velvet’s Seulgi, Red Velvet’s Wendy, SEVENTEEN’s Hoshi, IVE’s Gaeul, Red Velvet’s Joy, BTS’s Suga, Red Velvet’s Yeri, and Super Junior’s Heechul.
