K-pop’s new anthems of empowerment are no longer just about love for others, they’re about love for oneself. In recent months, top acts like IVE, BLACKPINK’s Jennie, and LE SSERAFIM have been winning hearts not just with addictive beats, but with lyrics that speak to confidence, resilience, and embracing who you are.
IVE’s “ATTITUDE” – Confidence as an Identity
Released in February, IVE’s third mini album features the title track “ATTITUDE,” which member Jang Wonyoung participated in writing. The lyrics radiate playful yet strong self-assurance,
“I choose my own mood, I’m that attitude”
“No matter what anyone says, I honestly like who I am.”
“Even if I stumble, luck is always on my side.”
These lines highlight the group’s signature message of self-driven confidence, portraying the idea that while we can’t control every situation, we can always control our attitude. It’s a bold declaration wrapped in youthful charm, staying true to IVE’s identity.
Jennie’s “like JENNIE” – Uncopyable and Priceless
On March 7, BLACKPINK’s Jennie dropped “like JENNIE,” a solo track that immediately captured attention with its title alone. Blending English and Korean lyrics, the song is a full-throttle statement of self-worth and individuality.
“Special edition and your AI couldn’t copy.”
“Who wanna rock with JENNIE?”
“They can’t deal with me ‘cause I’m priceless.”
With her name repeated in the chorus, the song becomes a sonic mirror of Jennie herself. It’s not just a performance, it’s a declaration that no one can replace her. Her unmatched presence, style, and confidence are the very essence of the track.
LE SSERAFIM’s “HOT” – Loving Yourself Through the Fire
LE SSERAFIM, known for their autobiographical lyrics since debut, took their self-empowerment message even further with their latest single “HOT.” While it’s their first title track that mentions love, the most moving parts are focused on self-love,
“Turning to ashes ain’t no problem”
“Once again, my embers glow hot, sprouting wings”
The song expresses a readiness to burn everything for what one loves, especially oneself. The recently released English version makes this message even more explicit,
“I’m the 1, 2 and 3.”
“There’s a fire living inside me / And it won’t burn out after dark.”
Rather than loud declarations of “I’m the best,” the lyrics explore the vulnerable, raw process of embracing even the imperfect parts of oneself and choosing to keep moving forward.
This message resonates even more deeply considering the group’s personal struggles over the past year. Their willingness to turn pain into passion and growth is echoed in every lyric, offering not just empowerment, but healing.
A New Direction for K-pop
Gone are the days when K-pop songs solely focused on romantic love or heartbreak. Today’s biggest stars are looking inward, delivering messages that resonate with fans around the world, especially those navigating self-doubt, societal pressure, and personal challenges. In doing so, they’re not just making hits; they’re offering comfort, courage, and a powerful reminder that self-love isn’t selfish, it’s revolutionary.
