Since the list of the Top 30 (Global) Influencers with high Earned Media Value (EMV) for Autumn/Winter 2024 Fashion Weeks has been released, here is a ranking of the K-pop stars who made the list.
According to Lefty, they have conducted a thorough analysis of the brands featured at Milan Fashion Week to determine how much visibility each brand and collection received on social media. They concentrated on identifying the key celebrities and influencers who generated the most attention. To assess this, they relied heavily on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same level of online visibility.
The Autumn/Winter 24 Fashion Weeks exhibited cutting-edge creations, attracting A-list celebrities to the front rows. Key developments included significant relationships with APAC influencers, which propelled companies to the top of EMV rankings (Lefty, 2024).
The ranking list is composed of several K-pop stars, models, celebrities from different countries, and more known huge personalities. BLACKPINK’s Rosé was the #1 highest-ranked female celebrity, while SEVENTEEN’s Mingyu led as the #1 male celebrity on the list.
Here is the list of the K-pop idols who made it to the ranking, thanks to their appearance at Fashion Week and the earned media value they contributed to their brands.
- BLACKPINK Rosé – YSL (#1)
- BLACKPINK Jisoo – Dior (#2)
- SEVENTEEN Mingyu – Dior (#3)
- TWICE Momo – Miu Miu (#5)
- NCT: Doyoung – Dolce & Gabbana, Jungwoo – Todd’s, Jeno – Ferragamo, Johnny – Acne Studios, Ten – YSL (#6)
- BLACKPINK Jennie – Chanel (#8)
- Stray Kids Seungmin – Loewe (#10)
- aespa Giselle – Loewe (#11)
- Stray Kids Felix – Louis Vuitton (#12)
- IVE Jang Wonyoung – Miu Miu (#13)
- Stray Kids Hyunjin – Versace (#14)
- Red Velvet Joy – Tod’s (#15)
- BLACKPINK Lisa – Louis Vuitton (#16)
- NCT Jeno – Ferragamo (#22)
- The Boyz Juyeon – Balenciaga (#28)
It was also noted that brands Louis Vuitton, Miu Miu, and Chanel had a short counting period because it was the last day of Paris Fashion Week.
Hence, netizens commented:
- What is BLACKPINK really?
- Wow Mingyu.
- Juyeon ????
- Mingyu is amazing.
- Momo ㅠ She’s a super hot girl.
- They don’t use K-pop idols for nothing.
- Jennie!!!
- Jang Wonyoung is really the best. She’s so pretty.
- Seungmin Yongbok Hyunjin ♡♡♡
- Our Mingyu, let’s only walk on the flower path from now on????????
Whose 2024 Fashion Week appearance and style was your favorite?
